Evaluation of Issues Project

When I first received the Issues Introduction Coursework element, I had no clue about which topic I wanted to cover. There is such a variety of Issues in our world ranging from political problems to crucial environmental issues. I decided I would mind map all of my ideas out (anything to do with issues) and I evaluated my choices. I wanted to create a piece on a topic, which is relevant now and has a very strong history – an issue that needs tackling now. I decided I would go down the root of abuse (social issue), which is a very vague topic. It includes sub-topics of physical abuse, discrimination, child abuse and many more. Abuse is a topic, which has affected the British and nearly every single person on this planet: on an international scale we have child labour to electric chairs. This needs to stop now: this may be the root cause of anger, of hatred, of breakdowns in relationships. Abuse is a topic, which has also affected me in some ways during my life, and I thought it was time to put some of my own background into my piece of work; this is a skill, which many directors use in their films. Eg. Steven Spielberg is Jewish, and his film ‘Schindler's List' has its point of view to sympathise with the Jews because of the cruelty to them from the Nazis. I was influenced by this director to be very subjective about a topic I am very serious about. I integrated my two art forms through a film. This is using ‘moving images' and ‘drama. ‘ It is a simple idea but the procedure and the work takes a long time to create. I decided I would use film to show my intended audience (young children, aged 10-12) what the effects of bullying and abuse can cause. A film can use spontaneous language, and I kept the scenes short so they were memorable: this is the purpose of a film. First of all, from my original mind map I began to think of topics, which could be incorporated into my project from abuse. I decided I would go down the root of school bullying, a typical situation which takes place, but it has hybrid topics. It covers discrimination, domestic abuse, physical abuse, verbal abuse and the mentality of bullies. This is because abuse does not come in one form – abuse is caused by something, which enrages people. Through my research I found that through psychology, abuse is caused by a mental issue, which enrages people, which causes a physical outcome (usually negative). There then, is a solution how to calm down, how apologise and stay calm. But when somebody gets bored they begin to aggravate somebody, which can bring on this anger again. It is a â€Å"vicious cycle. † This is exactly what my piece intends to do. It shows that ‘bullying never ends' and ‘bullying never stops' and that whenever there is a peak of happiness it eventually falls back down and everybody has to start rebuilding their lives again. This is a scene in my piece at the end of the film. Another theme is that ‘abuse creates more abuse. Her mother has domestically abused Zoi and therefore it's â€Å"mother-like-daughter†: Zoi begins to bully people too! I created scenes, which would evoke the audience about scenes of abuse, and bullying and I wrote them with more dialogue to create a stream of consciousness (just like Zephaniah's Neighbours) and this would engage my audience. I researched how girls were mean to each other (using Mean Girls) and I used some of these girls' characteristics in my own piece. I lastly created a storyboard with quick images and shots on how the audience was going to see this film. I drafted the scenes and the storyboard so I could see what improvements could be made to make my intended audience to make them even more shocked! I used a style model to show how to write and how to present a film script. I took the layout and the font type of this piece to make my own script look professional. I also incorporated some of my critical analysis pieces' work like having many twists in the films. The Guardian Advert ends with a twist using different shots; I decided I would use my own twist. These are that Zoi is getting domestically abused, and Stacey kills off Anna at the end. It is a very depressing ending, which is what I want my audience to feel left with. I want them to connect, to empathise with Zoi and Anna and show that dreadful things can affect our lives. I want to show my audience that bullies are, and will always be, hated. When also creating my advert poster, I looked at some posters showing abuse and took ideas from here. Like the silhouettes; the purpose of using a silhouette is so the audience can try and convey their own idea to what the character really looks like rather than just filling it black. I also put on some media to give it a modern touch (eg. ewspaper and magazine cuttings for the title) and I also edited the â€Å"girl's† body to look devilish. A first judgement would make you think that this girl is evil, which is an idea taken from my analysis pieces. Actually, the devil girl becomes a nice, well-mannered pleasant character! My strengths in creating this piece were being able to create a strong film with a message; my scenes were very strong in the way they were acted and the range of shots I used emphasised the raw emotion I wanted to convey to my audience. I used different types of literacy techniques and dramatic techniques too. Eg. In the soliloquy of Anna (a dramatic monologue), I wanted my audience to feel sympathetic to her. My weakness was time keeping. I had a plan, and I tried to stick to it. It took too long filming and editing though. That was the longest part of the project – but in the end I completed my project with success. If I were going to do this project again I would keep time-management at the top of my list because everything else (portfolio etc. ) fell behind. I think that writing my scenes were also strong using a pragmatic lexical choice to involve the audience's own colloquial language incorporated into my film piece. This would engage the audience because it would feel very comfortable, informal and sort of â€Å"eavesdropping. † Examples of this are â€Å"mates. † I experimented with swearing, which is very bad for a young demographic to hear, but in the end, children will end up hearing this language once they get older anyways. In my opinion, I think that my final piece is very successful in putting its point across to my demographic (young children). If my audience were watching this then they would feel shocked at the end and all the way through, which is its intended primary purpose, with the second being to entertain. This film is full of a hybrid of issues and plot twisting. It conveys symbols of trust and loyalty (hugs and holding hands) as well as scenes, which can shatter trust (i. e. letter in the locker). My piece not only conveys the theme of abuse through a modern media type (film), but it is very personal to those who are murdered, or commit suicide, being school students, being different today! I honestly think I have done a great job in presenting my issues to influence young children to NOT get involved in bullying or abuse!

Marketing Is Called Delivery of Standard of Living Essay

Standard Marketing Marketing is one of the terms in academia that does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products (goods or services) and value are exchanged in order to fulfill the needs and wants of individuals or groups. Although many people seem to think that â€Å"marketing† and â€Å"advertising† are synonymous, they are not. Advertising is simply one of the many processes that together constitute marketing Marketing, as suggested by the American Marketing Association, is â€Å"an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders†. [1] Another definition, perhaps simpler and more universal, is this: â€Å"Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow†¦ or conform to someone else’s products, services or values. Simply, if it doesn’t facilitate a â€Å"sale† then it’s not marketing. â€Å"[2] Philip Kotler in his earlier books defines as: â€Å"Marketing is human activity directed at satisfying needs and wants through exchange processes†. Add to Kotler’s and Norris’ definitions, a response from the Chartered Institute of Marketing (CIM) [3]. The association’s definition claims marketing to be the â€Å"management process of anticipating, identifying and satisfying customer requirements profitably†. Thus, operative marketing involves the processes of market research, new product development, product life cycle management, pricing, channel management as well as promotion. Marketing-â€Å"taking actions to define, create, grow, develop, maintain, defend and own markets†. An approach to business that seeks to identify, anticipate and satisfy customers needs. Al Ries and Jack Trout defined marketing as simply â€Å"war† between competitors, however this is clearly absurd – ‘Ali v Frazier’ is not marketing†¦ however the publicity and hyping of the event for commercial purposes is. It was the era of the clean-cut figure in a smart suit, the glad hander salesman who could sell refrigerators to an Eskimo, capable of selling everything from used cars to Bibles. It was sometime in the late Forties that attention came to rest upon a number of inter related elements of the marketing task that seemed to act together to influence the offtake of a product or service. Neil Borden of Harvard coined the phrase â€Å"the elements of the Marketing Mix,† depicting the manager of the function as not a specialist in selling, distribution, or advertising but rather a blender of ingredients in the right proportions to suit the market, its time and place. Later Marketing got separated from the notion of selling, including three distinct elements: customer orientation, i. . beginning with the customer; integrating the whole organization taking a long-term point of view; and linking with the primary goals of the business i. e. a combination of growth, market share and profitability. Indeed some writers (Peter Ducker, Regis McKenna) hold that Marketing and Business are synonymous. A later and less comprehensive formulation came to be known as the 4Ps â €“ product, price, promotion and place. This has now become the universal standard as a teaching tool for any introductory course in the subject. This was a vast improvement over the confusion between selling and marketing. It firmly put the former as a part, but only one among many that together explain the success or failure of a product in appealing to customers. Marketing thus became the overarching strategic theme, higher in level of abstraction than the mere act of obtaining the order. The significance of advertising in the establishment of an assured customer base really took off only after the widespread availability of mass media, especially after the 1950s. This not only made competition more difficult but more expensive and affordable only by the large sector. Enter the era of brands and branding. The Brand Image and Personality school came next, mostly identified with the legendary David Ogilvy, who said the brand’s personality gave it â€Å"a first class ticket through life. † The purpose of advertising was to convey the essence of this personality, beyond merely conveying the consumer benefits to the user – and do it in a charming and cultured way (â€Å"People don’t buy from clowns . . . † â€Å"The consumer is not a moron. She is your wife . . . â€Å"). Stephen King – Director, J. Walter Thompson, London – acknowledged as the practitioner’s guru of Branding, stressed the need for all the elements of a brand’s make up – from name, packaging, design elements to the creative expression of the advertising – to hang together. They must be not only mutually consistent, but also reinforcing the strengths of one another, to create a totality greater than the sum of its parts. Though brands have been around a long time the attention to building them happened only after the Sixties. Some enlightened organizations were exceptions and the brand leadership of their famous names still stands, such as Marlboro, Lux, IBM, Gillette, Kodak, Johnson & Johnson and so on. Soon, however, the only distinguishing feature of brands became their distinctive flavour of advertising, particularly so in consumer products. After all what can you say about a car (mileage, power, styling, looks), detergent (washes whiter, brighter clothes, removes stains) soap (refreshes, fragrant) or toothpaste (sparkling teeth, healthy gums, fresh breath) that hasn’t been said before

Examining Bermuda: Tourism Planning Essay

The beautiful island of Bermuda is a ‘fish hook’ shape island located in the Atlantic Ocean approximately 575 miles east of North Carolina. Bermuda is considered by many to be a wonderful tourist destination with turquoise waters and first class accommodations and activities. Perhaps we never knew that Bermuda is actually composed of over 100 islands. We might also not have known that due to the Gulf Stream, Bermuda has the most northerly coral reefs in the world. Bermuda technically is a British colony, but they have been self-governed since 1620. When we examine the island of Bermuda from the viewpoint of the tourism industry, we can learn much from Bermuda’s successes as well as their attempts to revitalize their tourism industry. Hold on to your shorts as we examine tourism policy planning in a pink sand paradise. (www. bermudatourism. com) In looking at Bermuda for the purposes of tourism policy planning we are initially reminded of how many positive realities we can see in the Bermuda tourism picture. Needless to say, tourism is obviously a major part of Bermuda’s economy. Bermuda is an interesting case study in that they were considered the ideal model for a narrowly defined tourist destination, but in the early 1990s fell into less prosperous times. Perhaps one could say that when it came to making money from the tourism market, Bermuda became too ‘fat and happy’ for their own long-term good. Michael V. Conlin sheds more light on this phenomenon when he writes in his case study on Bermuda tourism that â€Å"notwithstanding the long-term success of its tourism industry, Bermuda experienced a significant deterioration of its visitor count beginning in the early 1990s that had a serious impact on the country as a whole. † (Conlin, p. 1). By studying ups and downs of the tourism economy in Bermuda and the unfolding of Bermuda’s tourism committee work, we can hopefully learn some lessons to enable us to practice more successful and responsible tourism in the future. Bermuda is considered a mature international tourist destination that usually is quite successful and economically prosperous. By the middle of 1992, however, â€Å"Bermuda’s tourism leaders had recognized that Bermuda’s tourism industry was not immune to the economic climate or, indeed, to the changes that were taking place in the global tourism marketplace. † (Conlin, p. 13). One of the changes that was taking place in the global tourism marketplace was that technological advances and increases in personal wealth were greatly boosting the tourism industry. In light of the great global growth of the tourism industry, we should obviously see the need for more sophisticated planning and management in the this industry. In this light we can begin to see that tourism planning in many cases needs to be an ongoing, flexible, and continually evolving process. Perhaps this revelation was something that the Bermuda tourism board never sincerely grasped or believed until the 1990s. Once this revelation was understood, the Bermuda tourism authorities were in position to take steps to address the critical issues and problems that were eroding their prosperity and market position. By the time the year 1992 arrived, we could say that the Bermuda tourism board was ready to do some serious tourism planning! When it comes to tourism planning we can say that there are believed to be two sides to the planning process as well as the need for a type of corporate planning model. Indeed, Conlin writes that â€Å"planning within the tourism industry takes place at both the micro level and the macro level. † (Conlin, p. 2) Macro level planning can be defined as dealing with the growth of tourist destinations as geographic, political, and social units. In terms of the island of Bermuda, we can learn that â€Å"many islands are particularly susceptible to the to the consequences of poor planning given their small size and the relatively greater impact that tourism can have on their development. † (Stonich, 1995). Conlin seeks for us to understand that â€Å"increasingly, the failure to plan will not simply be a cosmetic issue but a more fundamental economic, ecological, and social concern. † (Conlin, p. 4). The micro level of tourism planning could be said to involve specific actions that operators undertake once they have honestly evaluated the realities of their business activities. In one sense, this is where a strategic planning and goal planning model are put into place. Conlin writes that ideally this model will be â€Å"based on the goal of matching an organization’s strengths with the market opportunities presented by a changing external environment. † (Conlin, p. 3). In this model we will see such elements as a mission statement, stakeholder analysis, implementation, and strategic control. We might say that macro level planning in the tourism industry is ultimately concerned with the growth and sustainability of a tourism destination. On the whole, we can say that when it comes to successful tourism planning at the micro and macro level there is the need to â€Å"match product, price, location, and management expertise with the market and its expectations in a way that will attract investment. Increasingly, this is done with the needs of the host community as a major focal point. † (Conlin, p. 5). In this case, the host community is, of course, Bermuda, with its turquoise waters, pink sands, and tempting culinary delights. Let’s continue on to see how these concepts were applied specifically to the case of Bermuda in the 1990s. We have already begun to see that â€Å"as Bermuda’s tourism industry moved into the 1990’s, it was characterized by a sense of complacency, a reluctance to innovate, a decreasing level of service quality, and a deteriorating physical plant. † (Conlin, p. ). At this point the tourism planning committee needed to make some changes to move Bermuda from being stagnated and losing market share to a place of revitalization and wisdom for the future. In 1992 they created the Commission on Competitiveness which was to examine the status of tourism and international business on the island. The commission was to explore new areas for economic stimulus. Conlin writes that â€Å"the mandate of the commission reflected a broad concern about national economic well-being in a rapidly changing international marketplace. † (Conlin, p. 15). The Commission on Competitiveness had representatives from the tourism industry, from the public sector, from educational fields, and from international business firms. â€Å"To achieve a high level of community involvement, the Tourism Planning Committee created 16 task forces under the leadership of prominent local stakeholders. At any given time, this structure resulted in approximately 120 persons being actively involved in the process of examination. It was truly a community activity. † (Conlin, p. 16). Some of the important findings of the Tourism Planning Committee include understanding the following conclusions: Bermuda is a model for developing tourism as a basis for a prosperous economy. Its past success should provide confidence that Bermuda tourism can improve in the future. The economy and quality of life in Bermuda are dependent upon tourism. Changes in world tourism, including new products, choices, and competition, will dictate many of the circumstances to which Bermuda will have to adapt. The cruise ship visitor cannot replace the stay over visitor for economic impact on the island. Bermuda’s tourism product is overpriced compared with some of its competitors, and it does not satisfy the price-value expectations of visitors. Bermuda must accept the need for fundamental change. It cannot dictate the terms of world tourism. This will require significant investment of resources and effort. There are no simple, single, or quick fixes for improving the tourism industry in Bermuda. Conlin,1995). When we assess the actions taken by the Commission on Competitiveness we can see that their work was arguably thorough, with many valuable conclusions and recommendations. We should not be surprised that the actual implementation of these recommendations was slow in process. Conlin writes that â€Å"the process of adoption was slow and involved trade-offs between competition interests. † (Conlin, p. 17). In this situation we can see that when it came to revitalizing the economic conditions in Bermuda there existed â€Å"an underlying theme of a call to a greater degree of public participation. (Haywood, 1988,p. 105). In this vein, we can also learn about what has come to be called ‘community inclusive tourism planning’. Involving the community in tourism policy planning often has positive consequences for policies being adopted and eventually successfully implemented. Including the community results in an increase in communication between the policy makers and the public, but this new relationship also carries with it the responsibility to carry on this communication and deal with the outcomes of policies and strategies. With growing concern about the environmental and social impacts of tourism, planning also has become more integrated (Gravel, 1979) and has matured to the point where it must consider the impact of tourism development on a number of fronts, not just site-specific economic sectors. (Conlin, p. 6). In this decade, all of us have become familiar with the going green movements, so it should not surprise us to hear that there is a call for more inclusive policy planning in the tourism industry. As we near the end of our brief look at the unfolding of tourism policy planning in Bermuda, we can also learn about the destination life cycle theory of tourism development. According to Conlin, â€Å"the product life cycle continues to play an important role in marketing management, including applications to the hospitality industry. † (Conlin, p. 5). The idea of adapting one’s approach to changing situations brought on by the stages of the product life cycle, when applied to tourist destinations, is called the destination life cycle theory. (Conlin, p. 5). A. M. Morrison described the life cycle as: The product Life Cycle idea suggests all hospitality and tourism services pass through four predictable stages: (1) introduction, (2) growth, (3) maturity, (4) decline. Marketing approaches need to be modified with each stage. Avoiding a decline is the key to long-term survival. Atlantic City, New Jersey is a great example of a travel destination that went through one life cycle (from a fashionable to a rather seedy seaside resort) and then got a completely new lease on life as an exciting gambling destination. Morrison, 1989). We see that through the efforts of the Tourism Planning Committee the island of Bermuda had the opportunity to revitalize and reposition itself to have its own ‘new lease on life. We learned that even though a tourist destination may be considered to be mature, ideal, beautiful, and economically prosperous, there may and almost certainly will be the need to address declining and/or changing market position and then take wise and strategic steps to rejuvenate itself. We also hopefully learned that tourism planning should be community-based, especially in a place such as Bermuda where the population is considered to be a major part of the tourism product. Mark Twain once wrote of Bermuda â€Å"the deep peace and quiet of the country sink into one’s body and bones and give the conscience a rest†¦Ã¢â‚¬  For anyone going to Bermuda, we wish you all the best in your activities and in your personal encounter with the deep peace and quiet of the island.

Innovation in Gurit Case Study Example | Topics and Well Written Essays - 2750 words

Innovation in Gurit - Case Study Example Gurit, the company is one of the leading contenders in the composite materials and solutions industry. The customer base of the company is spread all over the world. The company has three decades history of providing innovative composite materials, engineering solutions and technical support to its customers all over the world. The potential target market of the company is in the sectors of Wind Energy, Transportation, Marine and selected other application areas. The company has cutting edge over other competitors of manufacturing tailored materials according to the unique requirements of customers. These composite materials are manufactured by pre-impregnating the composite materials also known as "prepregs". Important components of composite material solutions include structural foam products, formulated resins, adhesives and gel coats. The company has continued research in order to manufacture materials having unique characteristics of minimal weight, maximal stability and stiffness combining with unlimited suitable design properties catering the needs of today's modern construction and interior decoration. "The Company has production sites in Switzerland, Germany, Spain and the United Kingdom in Europe, large facilities in Canada and China as well as the support of engineering, sales and service subsidiaries in the United States of America, India, Australia and New Zealand, Gurit is excellently positioned to serve a truly global customer base" (Gurit, 2007). The Company is listed in SIX Swiss Stick exchange and have it s headquarter in Zrich/Switzerland. Market position of Gurit: Market share is a good indicator of economic growth as compare to the financial analysis and raw sales data. The business model adopted by Gurit helped the organisation in increasing the yields in 2008 by improving the cash flows and increasing the returns on capital. According to the figures presented by the Gurit management the following trends were observed: "Target market sales up 6.7% in reported CHF; up 17.8% at constant December 2008 currency translation rates; Group sales including divestment effects up 1.6% to CHF 456.2 million Operational EBIT up from CHF -4.1 million to CHF 23.9 million Net income up from CHF 1 million to CHF 17 million Net Cash flow from operations at CHF 31.1 million CHF 1.7 million net cash 2008 vs CHF 45.7 million net debt 2007 Net working capital ratio reduced from 19.6% to 14.1% Flexible staff adjustments to volatile markets in Q2, 2009" (Figures taken from http://www.gurit.com/news.aspitemid=1277&itemTitle=Financial+year+2008+earnings§ion=000100010029§ionTitle=Market+News+items+from+around+Gurit) Full year 2008 results: The company reported an increase in net sales by 1.6% or CHF 456.2 million for the year 2008. The growth of 6.7% was also reported in

Direct Manipulation Assignment Example | Topics and Well Written Essays - 1000 words - 1

Direct Manipulation - Assignment Example This involves the continuous representation of given subjects and objects in addition to the rapid, incremental and reversible actions and their subsequent feedback. As a single characteristic, in reference to a class of various interaction styles, direct manipulation entails the direct mapping, between the semantic and syntactic level of dialogue/ interaction. The three core principles are found in direct manipulation. These include: - the end result of a systematic replacement of complex computer command-language syntax with the direct and visual manipulation of the object(s) under focus; the continuous representation of actions and objects of interest in relation to meaningful visual imagery; which is followed by the presence of rapid, reversible incremental actions, immediately visible in the objects or actions of interest. In the context of video game application, the first indicated principle is achieved through physical actions (button presses), rather than the use of typed commands (Shneiderman & Plaisant, 2010). Through varying gaming pads, the other two principles are achieved best in a 3D dimension, where the objects and actions fit into role-playing games. Users are able to control virtual avatars, with the keypad buttons enabling the change of movement, scenery, actions and interactions in the virtual worlds present. Video gaming interfaces are unique in nature, with the aspect of 3D enabling greater contrast, between the virtual and real (physical) worlds. The user, interacting with the present operating system (hardware and software), is able to manipulate directly, existing objects to perform specific actions. Such systems enable the reversal of such actions, in addition to the creation of virtual reality unimaginable in the existing physical world. This entails the direct interaction between the user, and the objects/ actions, thereby enhancing

Integration of Focused Assessments and Review of Systems using QCPR Essay

Integration of Focused Assessments and Review of Systems using QCPR - Essay Example A typical QCPR system has an automatic physician order entry, interoperability service packages, barcode medication administration, date report and analysis and integrated medication management. QCPR also has the potential to transform the techniques nurses and physicians in hospitals create, disseminate, store or carry out an inventory of progress notes. This research proposal proposes Focused Assessments and Review of Systems using QCPR in Adult Emergency/ Critical Care Trauma Unit of a major Level 1 Trauma Hospital. Currently, the ED physicians and nursing staff at the hospital are using paper (written) documentation for progress notes. The research will also examine the problems associated with the paper-based progress notes, how QCPR has the potential to improve decision-making processes, as well as ensure a cost effective, time-efficient and quality health care. It will further discusses the methods of information organization in ensuring the documents are safe and accessible i n an organization, the possible methodologies Trauma Hospital can seek in designing classification in documents, the reflective effect the technology would have on the operations of a health institution. It will also examine a possible amethodology for implementation of the technology using cost benefit analysis, business analysis, the project plan, vision and scope and the specifications of the system. The research will analyze the merits and demerits of the QCVR as well as propose automation of other documentations where necessary. In addition to establishing the criteria for electronic progress notes, it will examine their implementation and implications critically. The research will in addition explore the matters such as the role of EDMS to the hospital s, the extent of attention given to them and the deliberate use of the progressive notes to the physicians and nurses. Researchers acknowledge that one of the essential needs of the hospital is the provision of consistent theore tical structure for action. The mere practicality in most hospitals is a problem that has to be dealt with instantly. Key disciplines: health records management, organizational behaviour, performance management, organizational management, management control, patient management. I. Introduction Health care services providers are shifting towards integrating fully functional electronic medical records (EMR) that guarantees improved quality care, information security and improved documentation. However, even as the concept of using EMRs started in the early 1990s, some hospitals are yet to introduce electronic documentation in a number of their information gathering processes such as creating progress reports (Faustine & Austin, 2008). The capacity of the EMR systems to change the health care delivery has been recognized over the past two decades, including its potential to improve decisionmaking processes in the health care institution. A number of benefits include accuracy in medicat ion list, instantly available charts, legible progress notes and prescriptions. However, despite advances in hospital information systems management, the concept of integrating infomration systems technologies has inconsistently been translated into practice in many hospital. II. Objectives Health care systems worldwide are currently faced with pressures to

Does Journalism still matter to society Essay Example | Topics and Well Written Essays - 1500 words

Does Journalism still matter to society - Essay Example The arrival of new technologies and advancements in communication channels have revolutionized journalism. For one this has initiated a shift away from traditional journalism that has its roots in print media. Technological advancements in the form of the Internet have led to a decline in print circulations (O’Sullivan and Heinonen 2008). A significantly large readership now accesses the Web as a source of information. This is why many newspapers have expanded their presence to the Web with print versions being synchronized with the web content. The shift towards web technologies have been critical in introducing new practices to journalism that have reshaped traditional journalism (Pavlik 2000). As such, media outlets such as the social media is increasingly occupying an important place as one of the leading sources of news and information (Franklin 2012). Another implication is that a large number of users primarily use social media sources to seek information with an increa singly large amount of information being available on new media sources. This shows that traditional media has essentially declined and so has traditional journalism that emphasized print media. This has also changed the business model of journalism which relied earlier on advertising revenues resulting from sales of their print assets. Therefore, it is apparent that the nature of traditional journalism has changed especially with the demise of print media outlets and the rise of the Internet and social media.

Discuss the arguments justifying torture as a legitimate Essay

Discuss the arguments justifying torture as a legitimate counter-terror strategy and the implications of legitimizing state-sponsored programmes of torture - Essay Example The collective costs of terrorism include its destabilization of governments, civil societies, peace and security as well as its threat to socio-economic development of the affected zones and the entire global society; these collective costs also undermine the stability of human rights. Given that individuals are entitled to security as a fundamental human right and governments are obligated to assure the security of their citizenry, states around the world have consequently adopted significant measures to safeguard their nationals against the insecurity threat posed by terrorism (Piazza & Walsh 2010, p.407). Nonetheless, developments in the recent past including the pervasiveness of global terrorism and the fast changing nature and scope of terrorism have compelled governments to adopt stringent measures as counter-terrorism strategies, consequently undermining human rights and the rule of law (Foot 2007, p.489). Most if not all states are increasingly resorting to the use of tortur e and other ill-treatment as their counter-terrorism strategy while disregarding the legal institutional safeguards designed to prevent torture. Similarly, other states have undermined the global commitment to avoidance of torture and handed over terror suspects to the countries where they are highly susceptible to torture as well as other human rights abuses. The fight against global terrorism has been mired with both pro and anti-torture arguments all over the world, with the opponents of the use of torture as a counter-terrorism strategy claiming that such an approach is counterproductive since it undermines the rule of law, good governance and human rights. In that reservists have often argued that the war on terror should be tampered with respect for human rights as well as the rule of law respectively, through the establishment of counter-terrorism strategies that both

Entrepreneurship and Export Entrepreneurship Essay

Entrepreneurship and Export Entrepreneurship - Essay Example This report seeks to clarify those risks and give an understanding of what an Export Entrepreneur must do , different from an Entrepreneur. The Entrepreneur is some one who takes risks and makes maximum usage of existing resources and also seeks to maximize profit. An Export Entrepreneur shares the same qualities except the risk is a lot higher and the profit potential is also higher. A small or medium enterprise faces a lot of obstacles because of it's limited resources and size. However there are additional issues which are faced by exporting SMEs . They usually cannot afford an extensive international presence in the country they are exporting. Nor is it feasible for them to deal with extended regulations in the country they are exporting to. This report draws on perspectives from entrepreneurship, exporting, and contingency literatures to examine the export behavior of small firms. It explores, in particular, the effect of entrepreneurial orientation and external environmental moderators in the export venture creation process of small firms. It is obvious that entrepreneurial orientation is associated with better export venturing, and is the appropriate for small firms operating in hostile environments of a foreign Country's Market. It would appear, also, that this orientation is associated with certain decision-maker characteristics including international orientation and contacts and previous business experience and firm-level competencies.i What is the difference between an entrepreneur and an export entrepreneur Both seek profit from opportunities and taking appropriate amount of risk. The risk in Export Entrepreneurship is that when imperfectly-informed entrepreneurs search for profitable export opportunities the risk increases by many multiples. Uncertainty can be about production costs, or about foreign demand, The point is that starting to export a product is an entrepreneurial gamble that may fail, leading to short-lived export "spells". The shorter those spells, the more discoveries or new products there should be, as new entrepreneurs try again a few months or years later, incurring the sunk cost of reaching foreign markets anew. Entrepreneurs generally take a lot of risks. A Entrepreneur running a SME, has to make sure that he is well funded to buy stock and pay for overhead and employee salaries. The entrepreneur also needs to know he will be able to

A) To what extent can it be argued that a Seperation of Powers exists Essay

A) To what extent can it be argued that a Seperation of Powers exists within the British Political system B)What are the arguments for and against Britian ado - Essay Example The latter privilege allows it to acquire and dispose of land, etc., the way ordinary individuals can. In contrast to this, the powers of local authorities are very much subject to statutes and regulations. In this sense, the executive powers of the local government is limited and constrained when compared with the powers of the Crown. â€Å"The power to order and reorganize the civil service derives either from the royal prerogative or the normal powers of a body recognized by law to enter into employment relations. It is detailed by Orders in Council, but these leave much leeway to ministers. It is this `flexible friend that has been used to establish Executive Agencies in the civil service and various other innovations over the years. All of this without the need for recourse to Parliament or law.† (Oliver 1994, p.641) The executive powers of the ministers, though loosely regulated, nevertheless provide them with â€Å"powers to make contracts for the supply of goods and services to departments and the public† (Shell 1994, p.301). The last fifty years had seen moves to implement more statutory controls over the executive branch. This is because the older methods of control were inappropriate and irrelevant to the modern times. Some examples include, reduction of powers of local authorities in favor of school governors and teachers; enhancement of responsibilities of hospital managers and general practitioners within the framework of the National Health Service. Both these cases suggest a move toward decentralization of executive powers. (Oliver 1994, p.639) The independence of the judicial power was solidly established in England by the Glorious Revolution of 1688-89. Ever since, one of the implicit conditions of this outcome was that the judges should take care not to encroach on the legitimate spheres of discretion of the sovereign political authorities, Crown and Parliament. The legal control of the government is aided by the Supreme Court Act,

Government Current Event Essay Example for Free

Government Current Event Essay Being one of the future teachers of Texas, it is important for teachers/students as well as parent to understand what their children are learning in school. It is most especially important for the parents to participate with their children at home. But at the same time all states shouldn’t be the same when it comes to a lot of things, one of them being education. The Common Core Learning Standards/Common Core approach sets ambitious goals for math, reading and writing skills as children move through school. The Common Core has already been adapted to 45 states; Alaska, Texas, Nebraska, Virginia, and Minnesota are not included. This means that these 45 states are now spending a ton of money on new books, new teachers/staff/principals, and some are implementing intense trainings for current staff. Both teachers and staff are going through the pressure of having to be constantly watched and monitored to make sure they are meeting the scores, otherwise they will get fired. In chapter 3 of The Struggle for Democracy, federalism is the division and sharing of powers between the federal and state government. The topic of Common Core and how it’s getting implemented to the school is a state government issue. But having put more thought into the issue, this is actually in some way a federal government issue. Yes the state government votes â€Å"for the people† on whether certain states should even implement the program, but the federal government is the one that will be funding the actual program. Which is a perfect example of what it talks about in our reading of Chapter 3 in The Struggle for Democracy of how the U.S government is a central government; we share powers between the federal/states government. The Common Core issue must be settled with not only the states government but also the federal government. This is an important topic because, as a future teacher and a future mother, in some way it relates to all everyone. Our education and how it’s funded is so poor right now because the people just aren’t informed. We must get informed in order to get educated. I do believe in the quote â€Å"The children of today are the people of tomorrow.†

Othello Essay Example for Free

Othello Essay In the play of â€Å"Othello†, Shakespeare skillfully uses the opposition of light and darkness to express the ironic conflict of race and Othello’s internal conflict propelled by his sense of otherness and jealousy. By doing so, Shakespeare challenges the audience’s traditional associations of light and darkness. He also allows us to see the how internal conflict could lead to one’s complete destruction. Shakespeare uses the opposition of light and darkness to express the racial conflict in â€Å"Othello†. Literally, light and darkness can be represented as white and black. The time period during which the play is set has an Elizabethan audience who made general associations with these two colours. White was generally associated with fairness and nobility; whereas black was usually assigned to negative connotations such as evil and corruption. However in this play, Iago and Othello are portrayed inversely against this traditional generalization. Othello has a black physical appearance but inside, he’s a fair and noble hero at the beginning of the play. This is supported when the Duke of Venice comforts Brabantio about the marriage of Othello and Desdemona by saying that â€Å"Your son-in-law is far more fair than black†. In contrast of Othello, Iago is a white man in the Venetian society with an absolute black soul. He plots against Othello throughout the play for his own benefits and to satisfy his professional jealousy. In his revenge plan, Iago remarks that Othello â€Å"will as tenderly be led by th’nose/ As asses are†. Iago’s duplicity is also proved by his confession to Roderigo. He states he belongs to the kind of people who â€Å"trimmed in forms and visages of duty. Keep yet their hearts attending on themselves†. Through the traditional associations around light and darkness as well as black and white, Shakespeare shows us the ironic contrast between Othello and Iago, while the black-skinned Othello is pure and the white- skinned Iago is corrupt, a Machiavellian, a personality type, someone who was not true to their word, and it’s the one that the Elizabethan audience feared. In this manner, Shakespeare challenged the general ideas of the Elizabethan society which ranked black people racially to be lower. Shakespeare also allows us to consider the representation of appearance versus reality. What we see with our own eyes is not always the truth, so it’s not necessary for anyone to have racial bias. Shakespeare also employs the opposition of light and darkness to express Othello’s internal conflict. Figuratively, light can be associated with love and honesty, whilst darkness can be used to represent suspicion and jealousy. Throughout the play, Othello always views himself honourable, as the light, and so is his love for Desdemona, which is also associated with light. However, after Iago has manipulated him into believing Desdemona is unfaithful, he starts to suspect his wife’s fidelity, â€Å"I think my wife be honest, and think she is not†. His solution to his internal conflict is to kill Desdemona. But the metaphor â€Å"put out the light, and then put out the light† suggests that he still doubts whether his wife is truly unfaithful or not, as he refers to Desdemona as the light. Ultimately, he regrets his commitment of killing Desdemona by referring to her as a â€Å"pearl† and himself â€Å"the base Judean† who throws it away. Yet in his final speech, Othello presents to the audience his insistence that he is â€Å"not easily jealous†. This brings us, the audience, to see the tragedy of the play, the power that Iago wielded, and the great loss of love. Through the use of the opposition of light and darkness, Shakespeare expresses how Othello has kept switching his belief and judgment from rightness to falseness. The fact that Othello is a black man being in a white world is vital. His sense of feeling himself as â€Å"other† exacerbates his insecurity. This dark side of Othello’s character as a result causes him to lose self-control and commit a series of irrational actions. We witness his shift away from his original lightness. Shakespeare therefore shows us that the Moor has become internally darkened through his internal conflict in terms of feeling jealous and his sense of otherness. In conclusion, Shakespeare uses the opposition of light and darkness to show us the racial conflict in the Elizabethan society and the internal conflict of Othello. He inverts Iago, a white man, as evil, and Othello, a black good man who does wrong because of Iago. Shakespeare therefore challenges the Elizabethan audience’s traditional associations of black and white. â€Å"Othello† is the play that allows us to connect with Othello’s action. We are shown how people can complete an absolute destruction when they are caught by their internal conflict, just as the noble Othello has been darkened by his sense of insecurity and jealousy.

Technology Innovation And Competition In Gaming Industry Media Essay

Technology Innovation And Competition In Gaming Industry Media Essay The purpose of this paper is to explain the effect of technology innovation on the competition in a global industry. After presenting some theoretical understanding on this issue, it is further illustrated thoroughly by the example of Gaming Industry and innovations done by the major players in it and how in these days the latest technology innovation by Nintendo altered the terms of competition in the whole industry. Innovation can have radical or drastic effects. Usually innovation is seen as the method of applying technical or specific progress to the market. In this sense innovation can be in relation to processes (i.e. a new method of making something better or cheaper or both) or products (i.e. a new or considerably better product of some kind), or may be a mixture of the two. Product innovation can generate new markets or modify the segmentation of already existing markets while Process innovation have an effect on the competitive balance in existing markets. Innovation brings productivity gains, product diversity and better quality product at fewer prices. With such clear consumer benefits, it also gives innovator competitive advantage by giving the ability to present entirely new products or processes or greater competence in existing techniques. For such competitive advantage it is not necessary to be permanent and other consequence is that it encourages other competitors also And the benefits may be widespread, arising from their distribution through networks. (Peter Freeman, 2004). In other words, by innovation the incremental profits may increase the competition and thus promote RD investments aimed at escaping competition. (Philippe Aghion, et, al, 2002) Many innovations utilize technology. May be an innovation is high technology from the suppliers point of view, but if it is not apparent to the customer as improving and altering their business functions, that is radical innovation. Technological innovations are generally complex products, possessing attributes with which the potential adopting unit may be unfamiliar. Generally high technology innovations have high switching cost and costly in monetary terms. The concern is how this technology innovation alters the terms of competition in the global industry. These technology innovations may reduce cost of production or distribution and also helps in producing higher quality or innovative products that offer new benefits for the consumers. In technology markets, products of new generation often include new features instead of more core capabilities. The acceptance of technology innovation is positively associated with competition. (Thomas and Hubert, 1986). In fact, Abernathy and Utt erback (1978) have suggested that as competition increases, the type of innovations adopted changes from major product innovations to process innovations. The accessibility to innovation is most pronounced if the strategy for preempting new entry requires new technologies for cost reduction or for gaining new segments. Therefore, the conditions for a positive effect of demand uncertainty on the rate of diffusion of innovation are: when existing competition uses cost as a barrier to entry and there is a potential for price reductions and when the preempting strategy is to fill the gaps in satisfying the heterogeneous needs of the market, given that the new products or segments require a technological innovation. There have been many management practices and demonstrations in todays modern times on the requirements for companies to be innovative. It is also usually believed that without innovation companies will immediately lose their charm of competitive edge. Competitiveness of an industry is generally assessed by the number of competitors it has and also competition has reached such a level that only companies who can provide steady stream of innovative processes and products are successful in both domestic as well as international markets. The aim of technology innovation can either be to target new customers or the need of existing customers. This can be explained by taking the example of gaming industry, as gaming industry made a lot of technology innovations in memory and graphic components of gaming consoles since many years. The important feature of gaming industry is rapid and sustained technical innovation. INDUSTRY: Since 70s the gaming industry being a only factor in a short time period. It took them only few years to make their place in the market and people started becoming familiar with the gaming companies. Types of games where we stomped turtles and ate mushrooms are gone now. That time gaming industry was really successful and became a billion dollar industry, those were the days when Nintendo started launching games every month. In the early 1980s their use to be a huge increase in demand for video games and has continued with constant increases in the following years. And then in 2000s, the gaming industries supported US market of nearly $13 billion  [1]  and worldwide market of almost $24.5 billion. Right now, in the industry every firm is following different Business Model and the most successful is Nintendos Business Model as the price of their console is less and instead of following others, they are doing something innovative and this time they targeted the non-gamers in the ma rket which the other two competitors could not even think of. The gaming industry tries to improve by releasing new games one after the other. To increase the sales and beat the competition every firm in the industry is trying to improve marketing techniques and games. They launch more powerful consoles with bigger game worlds, new graphics and better soundtracks. Over the last couple of years there is a direct connection between the introduction of next-generation video game hardware and the rise in demand. Through technological upgrading, Video game console manufacturers have gradually moved from 8-bit to 16-bit to 32-bit to 64-bit, resulting in continuous improvement in performance and quality of games. As Sony and Microsoft concentrated on improving their consoles, Nintendo came up with new technology that allows the player to play physically with proper moves unlike the other consoles. The introduction of new product by Nintendo that is Nintendo Wii, game console is an easier to use interface that targets at current non-gamers where as Microsofts Xbox 360, another console is introduced as high definition gaming. So Microsofts behavior is accelerating the technology treadmill and when the new feature has an alternate presentation aspect to attract new customers as in Nintendos case, so this is referred as stepping off the technology treadm ill. So, to alter the terms of competition in the gaming industry, Nintendo came up with technology innovation and launched Nintendo Wii, console in which a motion sensitive controller is used and adopted totally different strategy and with its technology innovation altered the terms of competition in the global industry. Sales and marketing vice-president of Nintendo described the strategy of his firm by citing two popular managerial books, the Blue Ocean Strategy (Kim and Mauborgne 2005) and The Innovators Dilemma (Cristensen 1997): Looking at the current state of the video game market, we believe there is a strong argument for expanding the audience beyond the current core players, attracting players by rethinking what a videogame means, and delivering our entertaining in a more convenient and affordable fashion (Casamassina 2005). The video game market is strongly subject to changes and is highly dynamic. THE 3 GIANTS PLAYERS: The gaming industry is dominated and contested by 3 giant players, namely: MICROSOFT XBOX NINTENDO Wii SONY Play Station Once the definite global leader of the video game industry, Nintendo now for the number-one spot in the industry has to compete with Sony. For its home video game systems as well as the hand-held Nintendo DS, Nintendo itself manufactures and markets hardware and software. Nintendo DS has controlled around 90% of the U.S. hand-held market in 2003, the 16-bit Super Nintendo. In the history Entertainment System (SNES), and the performance-driven Game Cube was the fastest-selling video game system. The superior 3-D graphics of Game Cubes and well-known games (Nintendos 50% profits are derived from software) have enabled it to retain itself in the video game competition. In 2005, US gaming consoles has highest market share from Sony with 56.4% share which is followed by 24.9% share of Microsoft and then third one was Nintendo with 18.7% as shown in the figure given below: March (2005) NINTENDOs INNOVATION: Motion Controller Because of the introduction of the innovative motion controller, The Wii has been on fire since it hit the market and US unit, sales have increased to 20 million, making it the highest selling video game console in history and ushering in unique family gameplay with some of the titles such as Mario Kart Wii and WiiPlay. As Microsoft and Sony continued to improve their games, Nintendo tries its best to change the technology. They decided that rather than enhancing their cars, they would considerably build a new vehicle, which would reform the industry. Sony and Microsoft target the older players of human population with their games and consoles, instead of young people. Nintendo instead tried to bring technology innovation to the table and win over the adolescent generations, which are the future. The fact behind the Nintendo Wiis success is that its a cool technology and parents can see their kids exercise. Basically Nintendo did not introduce Wii with the HDTV where as its competito rs did with their latest consoles. This seems relatively a sensible step as the bulk of homes do not have HDTV and the acceptance rate of TV will comparatively slow because non HD TVs do a flawlessly good job. Even elder people like this console, especially if sometimes they prefer to change their inactive lifestyle, or if they are interested to lose some weight. This is why when Nintendo comes to race with its other two competitors, Microsoft and Sony it has the advantage over them. Like Sony some companies depends mostly on their reputation, whereas the ones who wins the race in the long run are those who innovate. The advantages to Nintendo are that, firstly it makes their console low-priced to manufacture, which means that they can sell the console base at a profit while their competitors have to invest in the retail price. Another advantage is that games are a lot cheaper, quicker and easier to develop. This, obviously, has immense effect on what appears generally and when it a ppears on the game shop shelf. (Peter Freeman, 2004) According to the NPD Group (which track retail sale), in November 2008, the company sold 2 million Wii players more than twice the number of PlayStation 3s and Xbox 36Os combined. And in the same month it sold 700000-plus Wii-fit exercise boards. But Nintendos success isnt limited to the Wii. Its portable DS system is the top seller in its category too. In March Nintendo sold 601,000 Wii consoles in the U.S that are more machines than Microsoft and Sony Corp. llustration The couch-potato world of video gamers was dazed when the Wii, was launched with its motion-sensitive remote control. Users can play Wii Golf, tennis and lot more games for instance, by swinging the remote like a golf club, or like a racket in the air. In September, Nintendo added one more accessory in its collection that is a $20 remote-control accessory called Wii Motion Plus that was introduced to add more accuracy to game motions, it make the Wiis motions feel more realistic. But it works only with Wii Motion Plus Games. Wii also encourages users to walk around in more ways than just playing with a remote: Its Wii Balance Board, works like a digital exercise step, which is included in the Wii Fit Plus game in a $100 bundle, It records changes in the bodys weight and all the moves for activities from wake boarding to yoga. The Internet access is included in Wii and users can compete against each other online. Around 655 packaged games are accessible for between $30 and $50. MICROSOFT PROJECT NATAL: Microsoft Corp. developed the worlds first sensor to combine multi-array microphone, an RGB camera and custom processor that allows players to control games with the movement of their bodies, this was an attempt to magnetize the casual players who have fueled Nintendos recent success. The device of Microsoft is a bend on Nintendos smash hit Wii game console, which allows users to swing a racket of tennis or other games equipment by just holding a wand of plastic in their hands. The Microsoft camera doesnt require gamers to hold any thing in their hands to control on-screen action. The camera sits near the television and captures when players move their hands, legs or head. The camera represents another attempt by the gaming industry to get to consumers with more instinctive playing methods than usual game controllers, with their range of joysticks and buttons. To give players more perfect control over games than earlier game cameras actually did. Microsofts camera uses 3-D technology SONY PS-3 MOTION CONTROL: Sony Computer Entertainment, on the other hand, will be competing with Nintendo head-on via a new PS3 motion-control technology set to launch in spring 2010. The PlayStation Eye, Sonys proprietary digital camera that detects the slightest hand gesture, reads movement on the device. On-screen, the controller can then become anything from a bow and arrow to a novelty baseball bat that opens up a wealth of possibilities for PS3 game designers. Sony is also going head-to-head with the current twin handheld device of choice, the Nintendo DS. Sony Corp. plans to upgrade its PlayStation 3 console for 3-D games with a free software upgrade, but for that consumers will have to buy a new TV and glasses. NINTENDO 3-D: Nintendo Co. is planning to sell a new 3-D gaming device without the requirement of wearing glasses while playing as everyone doesnt like to wear glasses. The device will succeed as the DS; which is the best-selling hand-held videogame till date, with more than 125 million units sold since its launch in late 2004. Especially among casual videogame fans, Apple Inc.s iPhone (Smart phones) have started to come forward as a threat to gaming stuff such as the DS. The new system will also play current Nintendo DS games. From TV sets to digital cameras, electronics companies are turning to 3-D as a way to produce better products. Source: Flurry Analytics Conclusion: The history of the video game industry belongs to Nintendo. But in 1990s, Nintendos market share was reduced completely as the preferences of video game players shifted from uncomplicated fun games to technical and superior video games offered by Sony and Microsoft, which entered the market in 2001 with the Xbox. It was basically the technological prowess of Sony and Microsoft, which stole the whole market from Nintendo. When the company was almost falling like a house of cards and it seemed that the competition in the gaming industry was only between Sony Play Station 3 and Microsoft Xbox360. Nintendo launched Wii, a console that had unconventional design. Though Wii was not in direct competition with Microsofts Xbox and Sonys PlayStation, but it managed to steal and fans of both the players and substantial market shares. The Nintendo Wii wiped the sales floor with its competitors. As a response to the massive success of the Nintendo Wii, Microsoft came up with Project Natal, ditching physical peripherals and controllers completely with the worlds first sensor to combine multi-array microphone, custom processor and RGB camera. Sony also did not lag behind as it launched a new PS3 motion-control technology to meet the competition head-on. These innovative devices again disturbed the sales of Nintendo and aiming to revive sales of portable game machines, Nintendo Co. brought about a new 3-D gaming device known as the Nintendo 3DS. So, this can be seen that through a series of innovations and technological advancements, each of the three companies has altered the terms of competition in the gaming industry. Every company is trying to capture the largest market share by bringing about innovative gaming consoles. So, in case of the gaming industry, Innovation is the main mover of the market and it helps in altering the terms of competition in any industry to a great extent.

Breastfeeding Essay -- Health, Nutrition

Through the years there has been a debate about whether babies should be fed exclusively on breastfeeding or not. One of the most difficult decisions for new mothers is to decide which diet to follow with her babies. Decisions include relying on the natural choices of breastfeeding or following the advice given by relatives, doctors, pediatricians and infant formula manufacturers. Controversies continue over the years. As many more mothers now want to nurse their babies, formula advocates claim that formula is equivalent to the real thing. Furthermore, supporters of supplemented infant formulas claim their products include the same elements present in mother’s milk plus and even will improve babies’ vision and cognitive behavior. This review aims to expose the benefits of breast milk over formula even for babies with special nutritional requirements. The World Health Organization (WHO) (2011a) and the American Academy of Family Physicians (AAFP) (2008) recommends that breastfeeding continue throughout the first year of life a recommends mothers to of developed and undeveloped countries to exclusively breastfeed infants for the child's first six months. Their recommendation seeks to achieve optimal growth, development and health for babies. After six months of age, the WHO recommends to complement breastfeeding with nutritionally adequate and safe complementary foods for up to two years of age or more. As well, the American Academy of Family Physicians (2008) promotes the promotion of breastfeeding among their members independently of their specialization. Moreover, the American Academy of Pediatrics (2005) acknowledged the health and developmental benefits for the child and the mother, advising the mothers to continue breastfeedi... ...is more, Freudenheim (1994) reported that women who were breastfed as infants (even for short time), showed an approximate 25% lower risk of developing premenopausal or postmenopausal breast cancer, compared to women who were bottle-fed as an infant. In order to take advantage of all the benefits of breastfeeding babies for longer periods of time, women should become educated of the advantages of breastfeeding. As well a good education about lactation will warrantee baby and mother will enjoy a longer and healthier breastfeeding period. Lately the World Health Organization (2011) concludes exclusive breastfeeding from birth is possible except for a few medical conditions, and unrestricted exclusive breastfeeding results in ample milk production. As well benefits for the breastfed infant continue even though lactation period is longer than the time recommended.

McDonalds Brand Essay -- Fast Food Empire, Hi-Fat, Hi-Sugar

Much like a smile, the â€Å"Golden Arches† can be understood in any language. The McDonalds brand is the most well-known, internationally embraced fast food empire. McDonalds operates over 31,000 franchises throughout the world, with the United States leading the way with a whopping 13,381outlets as of May 2009 [1]. McDonalds has the fast food market cornered, offering an increasing variety of food of beverages, marketed to people of all ages to eat at any time of the day. However, being a corporate giant has its issues. McDonalds has faced a lot of criticism for its high-fat, high-sugar, potentially addictive menu. While the corporation is not likely to outright admit responsible for its actions, McDonalds has seen some changes to address some of the issues. Despite the flaws in the public elements of the brand, McDonalds has established an almost recession-proof economic base [2]. Some of the benefits of the McDonalds brand are pretty obvious. The golden arches and the mascot Ronald McDonald have some the best recognition worldwide. This stems from the benefit of having global operations and the availability of culturally diverse foods that are provided based on the location of the restaurant [3]. McDonalds also utilizes installations in prime locations such as theme parks, airports, superstores and even in hospitals. The business is ranked number one in Fortune Magazine's 2008 list of most admired food service companies [4]. McDonalds is also associated with cheap prices, good tasting food and fast service. McDonalds also maintains a strong community oriented vibe with its Ronald McDonald Houses which provide charitable services to families with sick children requiring extended hospital stays (www.rmhc.org). McDonalds also sponso... ...y are creating "cradle to grave" marketing, entice children as young as one year old with special meals, toys and playgrounds then children grow up eating McDonalds which continues into adulthood. [4] They have also been sued multiple times for having "unhealthy" food, allegedly with addictive additives, contributing to the obesity epidemic in America. McDonalds is a strong company that has been around a long time and is ingrained into the memories of many people. They have indisputably strong brand recognition and loyalty. However, it may be time for McDonalds to undergo a makeover, especially in the areas of quality and their link to health concerns. It is pretty clear that McDonalds isn’t going bankrupt anytime soon. McDonalds has the ability to do good things for the world if they exchange some of their money saving ways more socially responsible practices.

Comparing Canada and America Essay example -- Canada America Culture C

Comparing Canada and America The controversy over Canada and America, and who takes after whom has been around for many years. Canada and America are puzzles, two countries that are home to millions of people, living in relative comfort and health. We both have become nations through the help of each other and other nations. Yet, Canada has its own identity as a delightful complexity of cultures and customs, government and heroes. On the other hand, Canadians are simply not Americans by government and technology. Canada’s own identity starts with our remarkable sense of culture and customs. For the native peoples, the Canadian identity stretches thousands of years into the search of struggles to retain elements of their ancient culture. From a colonial perspective, the traditions which surface in Canadian culture seem to be born of an earlier time, of different origins and places, of old-fashioned rituals, and customs. Unlike the United States, its senior neighbor, Canada’s aged-like identity is more reserved and skillful, unwilling to commit it self to anything specific. Within each region of Canada- North, South, East, West and Central- there are definite qualities that detach Prairie from Maritimes, Ontario from Quebec and the Territories from the British Columbia. Each of these regions are separated by how they live, and their different culture background. Which forms our own identites within the counrty. Canadian and American government also show difference in how they govern themselves. United States is a country of one basic language. It has one main language, for its federal government and for every state. Canada is a country of two basic languages, French and English. A second basic difference between our Constitution and the American is that we are a constitutional monarchy and they are republics. For we have a parliamentary-cabinet government, while the Americans have a presidential-congressional. This means that the president is the head of the state and head of the government. While in Canada the Governor General is head of the provinces and the Prime Minister is the head of the government. Parliamentary-cabinet government is based on a concentration of powers. The Prime Minister must by custom be a member of one House or the other, or get a seat in the House. In the United States, the President and every other member of both houses are e... ... do. We are the unknown country to all other nations because Canada has not been a troublesome country. We do not have violent revolutions and we do not invade other people’s lands. A law-abiding nation does not get in the headlines very much. We are proud of our past heritage and have gained great respect from all other nations. Our land also contributes to our own identity. It is a celebration of the beauty and love of our landscapes. Without out our own identity, we would be like all other nations, fighting for our needs. Every nation would be alike, and tourism would not be a big attraction to our nation. We have a very rich and diverse heritage. Everywhere around us is our heritage. Our government, language, customs and habits, music, books and a wide variety of scientific inventions are gifts to us from our ancestors who lived in Canada. But, the influence of our heritage has been shaped by the influence of United States and many other nations. The histories of these nations have helped us become the country that it is today. Everyone living in Canada is lucky to have a great country, without many problems. I think, it is not hard to say that everyone is proud Canadian.

Bad debt

Bad debt is a serious financial problem affecting the United States. When people do not pay their debts, the economy suffers because the banks, credit card companies, doctors, utility companies, and other businesses lose money. The same applies to when businesses fail to pay their financial obligations to other businesses. However, personal bad debt and corporate bad debt is viewed differently by the government (Bankruptcy FAQ for small business. ) Corporate bad debt is easier to file bankruptcy upon than when a private person loses money.This seems to be simply because allowing corporations to do business honestly without threat of losing their personal financial security is an important ideal to keep the economy going. A company getting rid of their bad debt through bankruptcy all but destroys their ability to stay in business. Personal bad debt, however, is treated stricter because there are by appearance more controllable factors. People are expected to feed their families and st ay in a home without using credit and to not borrow more than they can afford.In addition, the companies and government likely fear that if people who don’t pay their bills can repeatedly file bankruptcy and keep everything they bought, there will be no incentive for them to do the right thing and live within their means. Those who honestly cannot pay their bills will not go to jail, but in the case of a business will likely lose their company and in a person’s case lose any homes or other property owned (Bankruptcy Courts. ) Otherwise, the economy would be in even worse shape if people and businesses could just run up bills, decide not to pay them, and not have any additional financial consequences.The government’s position seems to remain that businesses have a better right and need for credit to help the economy than individual households, and this is unlikely to change anytime soon. References: Bankruptcy Basics. (2006). Retrieved March 25, 2009 from U. S. C ourts: http://www. uscourts. gov/bankruptcycourts. html. Bankruptcy FAQ for small business. (2009). Retrieved March 25, 2009 from Bankruptcy in Brief: http://www. moranlaw. net/business-bankruptcy-faqs. htm.

Cultural Heritage Tourism

Tourism is one of the principal economic activities in the world and ‘Cultural Tourism’ is a rapidly expanding part of this industry. According to the OEA â€Å"Culture contributes considerably to the countries economies†, therefore many economies in different countries have been using this as a mechanism to increase their economies. Within the general tourism industry, many countries are seeing the benefits of using â€Å"Cultural Tourism† as a key area of attraction.They achieve this by developing historical sites and activities that have formed part of their heritage. This can include buildings, communities, people, and notable traditions. The promotion of Cultural tourism is a way of retaining the economic characteristics of the heritage sites. It is also seen as an important factor for the development of the national and regional economies by generating social development in all its aspects (ICOMOS 12th General Assembly, 1999).As well as being used to as a mechanism to develop regional economies by attracting tourists to heritage sites and the surrounding areas, Cultural Tourism is forms an important part of a countries national tourism economy. Its aim is to attract those tourists who have a deep inner necessity to get to know new places with history, by enabling them to feel part of the place they are visiting. The cultural heritage tourist wants to connect himself or herself with history and experience how the world developed in the particular area they are visiting (Cultural heritage tourism Guide, 2000).Since cultural heritage tourism caught the eye of the economists a decade ago, there have been many economic studies developed to measure the impact that this activity has in the regions where the heritage tourism is practiced (Toselli, C. , 2006). Part of the reason for this is because the tourist who is engaged in historic and cultural tourist activities spends more time and money in the area visited, engaging in more activ ities than other kinds of tourist would (Travel Industry Association of America citation by Hargrove, M. , 2002), making this kind of tourism a profitable activity for the regions, communities and historical places.As a result of these studies it can be assumes that with a greater concentration of cultural heritage tourism there would be the benefit of an increment of profitability for the cultural and tourism industry creating employment in the heritage communities, cities and countries. Within this study I will be concentrating my work on the â€Å"International American Renaissance and Baroque Music Festival â€Å"Misiones de Chiquitos. † This is a prime example of various cultural activities in areas that are rich in culture.The location of this festival is in the Jesuit Mission region in the city of Santa Cruz de la Sierra, Bolivia. This region has 6 towns in which the six world’s famous Jesuit churches were built and which were designated World heritage sites by the UNESCO in 1990 (UNESCO, 2006). The festival was founded in 1996 and it is celebrated every other year in the towns of the Jesuit region (APAC , 2005). The festival is unique in the region because of the baroque American music that they offer to the tourist. This is part of a unique selection of original musical partitures from decades ago (see Appendix figure 1).The venue for the performing of the music concerts are the 6 historical churches which were built between 1669 and 1760 which still maintain the glory from the past (La Gran Chiquitania, 2006). Aim The aim of this research is to review and analyze the future marketing strategy, which APAC is developing for the International American Renaissance and Baroque Music Festival â€Å"Misiones de Chiquitos† in order to promote the festival internationally. In particular, the intention is to assess how this relates to the way in which the success in marketing of previous festivals has been perceived by the hoteliers and T our operators.The purpose of this is to identify areas of concern to be addressed and to recommend ways in which the present marketing strategy can be optimized in order to increase the economic growth of the festival and the heritage sites. Objectives †¢ Identify the type of tourist cultural heritage festivals attract and analyze their expectations. †¢ Identify and analyze the logistic work that the festival has and how it could be improved. †¢ Review the logistics of the Tour Operators and hoteliers; their capability to cater for tourist expectations, addressing ways those shortfalls can be eliminated or reduced.†¢ Determine the marketing strategy that the festival should use to attract tourist by identifying tourist demand segmentation of it. Literature Review With an increasing number of countries and regions seeking to capitalize on their heritage as a way of attracting growth in tourism and the economic benefit that this brings, it is important for the oper ators of historical sites and festivals to have a complete understanding of the consumer, the product they are offering and the ways that product should be marketed. The consumer in this instance is not an average holidaymaker.There is a specific historical purpose to both the design and purpose of their holiday. This has been best described by Robert Stebbins (1996), when he observed that â€Å"Cultural tourism is a genre of special interest tourism based on the search for and participation in new and deep cultural experiences, whether aesthetic, intellectual, emotional, or psychological†(Robert Stebbins 1996). Today an increasing number of tourists are moving away from the concept of pre-packaged sun and leisure breaks. It is estimated that around twenty percent or tourists now put the arts, culture and history among their top five reasons from traveling.In America alone, cultural tourism rose by 13% between 1996 and 2003, (TIA 2003). As Garrion Keillor (1995) commented, â €Å"They come for our culture: high culture, low culture, middle culture, right, left, real or imagined — they come here to see America. † As a result of this increase in demand, partially fueled by the advent of Internet access and the increase in accessibility to global travel brought about by reductions in travel costs, more and more countries are converting their historical sites and festivals into tourist centers.With more competition comes the need for effective marketing. In terms of the travel industry this is defined as â€Å"The process of identifying and reaching specific segments of a population for the purposes of selling them a product or service. † (Home Travel Agency 2006) There has been a number of studies regarding the marketing of Cultural Heritage in general and of more relevance to this paper, the marketing of historical music festivals and their destinations in particular.The marketing of Cultural Heritage sites is a subject that has to be dealt with in a sensitive manner, as many writers have acknowledged. Rowan Yorke and Uzi Baram (2004) have compiled a number of studies relating to popular cultural sites worldwide, which deal with the interrelationship that exists between the commercial and political aspect of historical sites, including balancing the importance of archaeology against profit. However, careful marketing can, if properly constructed and programmed, successfully promote the site.It is vitally important when designing a marketing program to advance the qualities and attractions of the site in a way that will bring it to the forefront of the travelers mind, making it more relevant and notable to them than sites of a similar nature. To achieve this, one must use the particular qualities of its historical value to target the appropriate market. This is particularly relevant in terms of the festival subject being studied within this paper. Most researchers feel that Festivals take on a special significance .In her book on the subject of cultural destination, Kirshenblatt-Gimblett, Barbara (1998) says, â€Å"Festivals are cultural performances par excellence. Their boundaries discernible in time and space† There are numerous musical and other festivals being held throughout the world, from the historical to the modern day; from popular to classic; from era to religious based. With such intensity of competition, the importance of marketing festivals nationally and internationally becomes paramount.In the case of the â€Å"International American Renaissance and Baroque Music Festival â€Å"Misiones de Chiquitos. † Marketing would need to be aware of two levels, marketing of the destination and marketing of the festival itself. Nigel Morgan et al (2001) suggest that destination branding gives marketers the ability to address one of the most important aspect of the special event, namely how appropriate is the destination itself. As we have seen festivals that are correctly p ortrayed which means dealing with the political, cultural and social side successfully can bring economic benefits.To successfully market a musical festival one has to first evaluate what genre the music fits into together with its historical and geographical position, then look to the target audience, in order to give an organized structure to the marketing program. (Johnny Allen (2001) As a result of this review it can be seen that we need to look at the type of cultural tourist, their musical tastes together with the historical and religious background, musically and destination based, of the festival itself. References Allen, Johnny (2005) Festival and Special Event Management. John Wiley & Sons Douglas, Norman (2001). Special Interest Tourism.John Wiley & Sons (Australia) Ltd. Factsheet. (2005) Welcome to APAC Festivals. Retrieved 14 July 2006 from http://www. festivalesapac. com/site/index. php? module=ContentExpress&file=index&func=display&ceid=27&newlang=eng Fleming, Ronald Lee. (1989). If walls could talk: Telling the story of a historic building to create a market edge. National Trust for Historic Preservation Home Travel Agency (2006) Define marketing. Retrieved 15 July 2006 from http://www. hometravelagency. com/dictionary/marketing. html Keillor, Garrison. (1995) Address to White House Conference on Travel and Tourism. Retrieved from http://www. nasaa-arts.org/artworks/cultour. shtml#travmar Kirshenblatt-Gimblett, Barbara. (1998). Destination Culture: Tourism, Museums and Heritage. University of California Press Morgan, Nigel. Pritchard, Annette. And Pride Rogers. (2001) Destination Branding: Creating the Unique Destination Proposition. Butterworth-Heinemann Rowan, Yorke and Baram, Uzi eds. (2004) Marketing Heritage: Archaeology and the consumption of the past. AltaMira Press Stebbins, Robert. (1996). Cultural Tourism as Serious Leisure. Annals of Tourism Research. Vol. 23, October, p. 948-950. The Charter Ethos. (1999) Managing tourism at places of heritage significance.International Tourism Charter 12th General Assembly. Travel Industry Association of America Travelscope survey (2003). TheHistoric/Cultural Traveler, 2003 edition. TIA and Smithsonian Magazine Unesco. (2006) World Heritage List. Retrieved 14 July 2006 from http://www. thesalmons. org/lynn/world. heritage. html Appendix Figure 1 Part of an original 17th century paper sheet of music used in the Missions of Chiquitos. The work by Domenico Zipoli from Prato, close to Florence is part of an extensive collection preserved by Bolivian specialists. This fragment is from Ave Maria Stella a Vespers hymn sung on Feasts of the Blessed Virgin Mary.

Virtualization

The author displayed this by implementing his into an existing infrastructure and recording the results of the changes with several stress tests done to the new infrastructure. The platform used for this experiment was Oxen desktop. (Gang 2010). The author is credible because he holds a doctorate in Computer science and is a professor at the Korea advanced Institute of science and technology. He also holds a Masters in computer science with a specialization in POP, grid computing, network optimization and operating systems.This article is credible because the research is presented as a case study in which they test out the efficiency of he new brutalized infrastructure on one of the main hypocrisies used in fertilization technology. The evidence used in this article is relevant and the authors experimentation is the support that backs up this evidence. The researchers also supported by the Korea science and engineering foundation grant funded by the Korean government.The information is article would be used to highlight the advantages of fertilization in a big network setting. Shout T. S. (201 1). Development of an intrusion detection and prevention course project using fertilization technology. International Journal of Education and Development using Information and Communication Technology, 7(2), 46-55. According to an article written by Chou (2011) a virtual network lab was constructed at East Carolina University to help students work and practice on intrusion detection and prevention.This was done because a virtual lab gave the students and network administrators a much more user-friendly and efficient environment. The virtual network environment allowed the students to each have their own workspace that replicated a network, thus giving them a real-world environment for them to experiment in. Chou 2011). The author is credible because he holds a doctorate in electrical engineering from Florida international University. He is currently an assistant professo r at Indiana State University specializing in digital communication.The article is a quality source of information because the international Journal of Education and Development using Information Communication Technology is a valued E Journal in the technology and communication field. The study is a quality source Of information about the advantages that fertilization brings different types of settings. The information found in this article will be used to highlight the scalability that fertilization brings in how its efficiency over physical machines is an improvement. Chou 2011). You, S. (2012). Economic analysis of cloud-based desktop fertilization implementation at a hospital. BMW Medical Informatics and Decision Making, 12(1 1 9), Retrieved from http:// www. Biomedical. Com/1472-6947/12/119 According to an article written by You (2012) a hospital in Korea implemented a virtual desktop infrastructure into their facility and they conducted a 5 year economic analysis to see how he fertilization could possibly end up saving them money.The author presents the information for statistical analysis and graphs that show how much money they can save based on the amount of virtual machines they choose to implement. (You, 2012). The publication is a good source of information because the BMW Medical Informatics & Decision Making journal is a highly regarded peer-reviewed journal that only publishes work deemed coherent and sound by its many peers. The article is a quality source of information because it highlights the efficiency and financial impact that fertilization can bring in such a huge setting.The information's article be used to highlight the money saving aspects of implementing a fully virtual environment in a short and long-term perspective. (You, 2012). Cue, L (2012). Energy performance assessment of fertilization technologies using small environmental monitoring sensors. Multidisciplinary Digital Publishing Institute, 12, 6610-6628. According to an artic le written by Lu (2012) power consumption is a major issue when it comes to server infrastructures in data centers and the study was done to monitor power consumption of physical servers compared to virtual servers.Small sensors ere used to monitor power consumption in temperatures of both types Of servers. (Lu, 2012). The author presents the information through an experiment in which they use both physical and virtual servers and put them through different processor workloads to monitor how the temperature and power consumption are under different loads of stress. The multidisciplinary Digital publishing Institute is a good source of information because they are publisher of many open access scientific journals with a good portion of them being covered by web science.The article is a good source of information cause it highlights the advantages that fertilization brings to the data centre in the sense of power consumption. The information article will be used to help show how ferti lization brings advantages over physical servers when it comes to power consumption. (Lure 2012). Walters, J. P. (2008). A fault-tolerant strategy for brutalized HIP clusters. The Journal Of Supercomputing, 50, 209-239. According to an article written by Walters (2009) fertilization improves the usage of computing capability, especially in data centers where resource allocation is a top priority.A study as done comparing the overall performance and scalability of different virtual machine platforms. Also present information through a study in which he compared Ovenware server, Oxen, and Open VS.. (Walters, 2008). They measured 3 categories: full fertilization, Para-fertilization, operating system-level fertilization. The article is a good source of information it shows the many different ways that computing resources can be consolidated and the advantages that they bring.The Journal of supercomputing is a good source of information because they are a journal that publishes articles and studies based on all aspects of supercomputing. The information in the article will be used to show the versatility of fertilization and how you can tailor it to your needs. (Walters, 2008). Engine, M. (201 1). High availability using fertilization. International Transactions in Applied 195-200. According to an article written by Engine (2011 ) fertilization technology needs more ways to Introduce high availability to its infrastructure to ensure a seamless experience in the decanter.He is a big proponent of having a proven failover mechanism being implemented into physical servers being used to virtual machines, this will ensure a secure environment where management and backup lotions are of the highest priority. (Engine, 2011). The author is a good source of information because he is a research scholar at JOT University, a University in India specializing in education related to object oriented programming and technology.The publication â€Å"international transactions and ap plied sciences† is a good source of information because they are Journal that publishes many articles in the fields of mathematical modeling and optimization. It is quarterly journal that is frequently read by researchers and computer science, physics, chemistry, applied sciences, etc†¦ The article is a good source Of information because the researchers presented not only the advantages Of fertilization but also the points that were fertilization can see improvement.The information is article be used to show were fertilization has some holes and how some of the newer technology that is out now helps to improve on high-availability and stability. (Engine, 201 1) Keening, Y. (2012). Performance combination evaluation from single virtual machine to multiple virtual machine systems. International Journal of Numerical Analysis & Modeling, 9(2), 351-370. According to an article written y Keening (2012) fertilization technology can bring many bottlenecks when it comes to high-pe rformance computing and decanter usage.The goal of this article was to experiment and evaluate where these bottlenecks are in single and multiple virtual machine systems. The author is a good source Of information could he IS currently working on his PhD in computer science at both Jagging University and the University of Sydney. He received his bachelors in software engineering from Jagging University and currently specializes in fertilization and cloud computing, is also member of the SPEC search group and ERG cloud working group.The publication is a good source of information because the international Journal of numerical analysis and modeling is a journal that dedicated to the wide spectrum of numerical methods in science and engineering. It only publishes high-quality papers pertaining to all fields of numerical analysis and mathematical modeling (including scientific computing). The article is a good source of information because the study shows the different capabilities of s ingle and multiple virtual machine systems and where bottlenecks happen that may cause performance issues possibly.The information is article be used to highlight where fertilization can be utilized the best to avoid bottlenecks that can cause performance issues. (Keening, 201 2) Sheriff, M. (2012). Power-efficient distributed scheduling of virtual machines using workload-aware consolidation techniques. The Journal of Supercomputing, 61 , 46-66. According to an article written by Sheriff (2012) power consumption is a major issue in data centers, especially in those where many clients are expecting to be using the system with little to no response time.The author goes through four different models to display the preferences in power consumption and server utilization. He then proposes an energy efficient approach that can consolidate energy used. The authors is a good source of information because he holds a PhD in computer science with a sofa;are concentration and was a professor at the Victoria University of Manchester and is currently professor at the Iran University of science and technology. The Journal of supercomputing is a good source of information because they are a journal that publishes articles and studies based on all aspects Of supercomputing.The article is a good source Of information cause it's a research-based study that shows how the models differ when it comes to their power consumption and then when he introduces the proposed model the results display the advantages of a more energy aware approach to the decanter. The information is article be used to explain that even though fertilization can be implemented, there are still many ways to improve upon it that can help from a business aspect. (Sheriff, 2012). Mansard, M. (2013). Towards fertilization in cloud computing.International Journal of Advanced Research in Computer Science, 4(8), This article, written y Mansard (2013) discusses cloud computing and its applications in today's technolog ical landscape. He discusses grid computing relation to cloud computing and how fertilization plays a key role in the functionality of cloud computing. The author is a good source of information because he currently works at the computer engineering department at Islamic Sad University and has written many articles pertaining to the sciences.The publication is a good source of information because it is an online open access in peer- reviewed journal with many articles on computer science and relevant fields. This article is a good source of information because it introduces cloud computing and how fertilization is one of the building blocks of how cloud computing works. The information is article will be used to display the power and simplicity that fertilization can bring over networks and how that brings ease to users. (Mansard, 2013). Claudia, M. (2009). Romulus: Disaster tolerant system based on kernel virtual machines.Annals of DAM for 2009 & Proceedings of the 20th Internation al DAM Symposium, 20(1), 1671-1672. This article, written by Claudia (2009) alas about disaster tolerance in computer systems and how fertilization technology brings a slew of new ways to keep computer systems up and running even in times of emergency or accidents. He introduces a new algorithm (Romulus) for disaster tolerance that allows for optimum failover for a VIM cluster. The author is a good source of information because he's had more than 10 years Of professional experience in the field and is currently a software engineer at twitter.The DAM International World Symposium is a good source of information because traditionally DAM is an association for international scientific and academic cooperation in relation to intelligent automation in modern production. They have a yearly symposium were professionals in the field discuss the latest developments. This article is a good source of information because it focuses on the different techniques in which you can keep a virtual net work infrastructure intact when disaster strikes.The information is article be used to highlight how failsafe mechanisms can be implemented to keep a virtual machine network intact. (Claudia, 2009). Ferguson, S. (2008, September 22). Ovenware takes the long view. Www. Seek. Mom, According to an article written by Ferguson (2008) Ovenware began to take a long-term approach when it comes to implementing the virtual data centre. They introduced a new fertilization platform (VOID- SO) and many new software that are going to change the functionality of the data centre and how it interacts with different devices.The website is a good source of information because it routinely posts news and upcoming developments in the technology field. The article is a good source of information because it shows how companies are looking to innovate and continue to bring change to fertilization. The evidence in the article is relevant to fertilization because the very things that Ovenware introduced back in 2008 are now being used regularly by many businesses to take their optimization Of the data centre to the next level now.The information article will be used to show how Ovenware implemented a plan to change how fertilization works for data centers and how far they've come since introducing their new software initiative. (Ferguson, 2008) Rose, R. (2004). Survey of system fertilization techniques. In www. Robertson. Com. This article, written by Rose (2009) takes a look at the two main ways in which retaliation is implemented into computers. He takes a brief look at the history of fertilization and how full fertilization and Para-fertilization work on different chippies.The author is a good source of information that he is currently a director of flight software at Spaces, a rocket and spacecraft manufacturer. He also previously worked at Boor 3-D and Sony computer, he also has a degree from Oregon State University. Rose's website is a good source of information because its a blo b that he keeps up-to-date in which he discusses various topics in the IT industry and new happenings in the business. Rose is an experienced professional the field and provides a lot of good insight to other IT professionals.The article is a good source of information because the information about fertilization is broken down from its early history and then transitioned to the very specifics of its inner workings and the differences in its operation on different chippies. The information in this article will be used to explain the early beginnings Of fertilization and the main differences be;en full fertilization and Para- fertilization and how each of them have their advantages. (Rose, 2004) Pedal, P. (2007). Performance evaluation of fertilization technologies for server consolidation.